Improving population health and wellbeing through professional health expertise.
Public Health Consultancy by Shanara Abdin
Improving population health and wellbeing through professional health expertise.
Improving population health and wellbeing through professional health expertise.
Improving population health and wellbeing through professional health expertise.
I’m a freelance public health leader and Chartered Health Psychologist, specialising in health behaviour change, public health consultancy, and tackling health inequalities.
With over 14 years of experience across the NHS and local government, I combine behavioural science, psychology, and public health strategic leadership to deliver high impact, system wide change. I turn evidence into action by designing practical, scalable solutions that improve population health and deliver measurable outcomes.
I’ve led complex programmes across health systems and local authorities, including UKSHA, OHID, and communities, addressing priorities such as mental health, vaccination uptake, physical activity, intelligence, communications, and inclusion health. My work sits at the intersection of strategy and delivery, bringing partners together, aligning stakeholders, and driving forward change in complex environments.
Alongside consultancy, I contribute to teaching and research across Masters in Public Health and MSc Health Psychology programmes, publishing research in areas including behavioural science and healthcare decision making, bridging the gap between theory and real world application.

• Population health analysis and insight
• Health Needs Assessments (HNAs) and Joint Strategic Needs Assessments (JSNAs)
• Public Health Annual Reports (PHARs)
• Health Impact Assessments (HIAs)
• Health inequalities analysis and action planning
• Identification of priority populations and unmet needs
• Data interpretation and evidence synthesis
• Rapid and systematic evidence reviews
• Policy and programme appraisal
• Commissioning support and service design
• Health behaviour change strategies

• Public health and behaviour change training
• Teaching on MPH and MSc Health Psychology programmes
• Bespoke training for public health teams and organisations
• Workshops on behaviour change, prevention, and health inequalities
• Workforce development through applied, evidence based learning
• Capacity building for effective public health practice

• Public health research design and delivery
• Programme evaluation and impact assessment
• Logic models and evaluation frameworks
• Evidence synthesis and insight generation
• Health behaviour change research and evaluation
• Health inequalities research and analysis
• Monitoring, evaluation, and learning support
• Translation of research into policy and practice
• Applied research to inform decision-making
• Public health consultancy and strategic advice

• Health behaviour change strategy and intervention design
• Public health campaigns and communication strategies
• Behaviour change frameworks, including COM-B and OASIS
• Application of evidence-based behaviour change techniques
• Social marketing and audience insight
• Accessible and culturally responsive communications
• Health literacy improvement initiatives
• Stakeholder engagement and co-production
• Public health consultancy and strategic advice

• Coaching for public health professionals
• Mentoring for trainee and early career health psychologists
• Career development and progression support
• Leadership development and confidence building
• Reflective practice and professional growth
• Support for navigating public health careers
• Supervision, mentoring, and professional guidance
• Anti-racism focused leadership development


