Dr Shanara Abdin Public Health Consultancy
Dr Shanara Abdin Public Health Consultancy

Improving population health and wellbeing with Professional Health expertise

Expert Public Health and Behaviour Change Consultancy Service

Expert Public Health and Behaviour Change Consultancy ServiceExpert Public Health and Behaviour Change Consultancy ServiceExpert Public Health and Behaviour Change Consultancy Service

Improving population health and wellbeing with Professional Health expertise

Expert Public Health and Behaviour Change Consultancy Service

Expert Public Health and Behaviour Change Consultancy ServiceExpert Public Health and Behaviour Change Consultancy ServiceExpert Public Health and Behaviour Change Consultancy Service

Dr Shanara Abdin

Freelance Public Health Senior Leader & Health Psychologist

I’m a freelance public health leader and Chartered Health Psychologist, specialising in behaviour change, public health, and tackling health inequalities at scale.

With over 14 years’ experience across the NHS and local government, I combine behavioural science, psychology, and public health strategic leadership to deliver high impact, system wide change. I turn evidence into action designing practical, scalable solutions that improve population health and deliver measurable outcomes.

I’ve led complex programmes across health systems, local authorities, including UKSHA, OHID and communities, spanning priorities such as mental health, vaccination uptake, physical activity, communications, and inclusion health. My work sits at the intersection of strategy and delivery, bringing partners together, aligning stakeholders, and driving forward change in complex environments.


Alongside consultancy, I contribute to teaching and research across MPH and MSc Health Psychology programmes, and publish research in areas including behavioural science and healthcare decision making bridging the gap between theory and real world application.

So how can I help you?

Needs Assessment & Health Intelligence

Teaching, Training & Workforce Development

Teaching, Training & Workforce Development

I help organisations understand their populations and prioritise effectively.

  • Health needs assessments,JSNA, PHAR
  • Health Impact assessments (HIA)
  • Population health analysis and insight
  • Identifying priority groups and unmet need
  • Data interpretation and evidence-informed decision-making
  • Rapid and systematic evidence reviews
  • Policy and programme appraisal
  • Informing commissioning and service design




Teaching, Training & Workforce Development

Teaching, Training & Workforce Development

Teaching, Training & Workforce Development

I deliver practical, engaging learning to build capability across public health and behaviour change.

  • Teaching on MPH and MSc Health Psychology programmes
  • Bespoke training for public health teams and organisations
  • Workshops on behaviour change, prevention, and inequalities
  • Training for multidisciplinary teams and community organisations
  • Workforce development through applied, evidence-based learning

Research, Evaluation & Impact

Teaching, Training & Workforce Development

Behaviour Change, Communications & Social Marketing

I support organisations to generate evidence, understand impact, and apply learning in practice.

  • Public health research design and delivery
  • Programme evaluation and impact assessment
  • Logic models and evaluation frameworks
  • Evidence synthesis and insight generation
  • Translating research into policy and practice

Behaviour Change, Communications & Social Marketing

Behaviour Change, Communications & Social Marketing

Behaviour Change, Communications & Social Marketing

I design strategies that influence behaviour and improve health outcomes.

  • Public health campaigns and communication strategies
  • Behaviour change frameworks (e.g. COM-B, behaviour change techniques)
  • Social marketing approaches
  • Accessible, culturally responsive messaging
  • Health literacy and stakeholder engagement

Coaching & Mentoring

Behaviour Change, Communications & Social Marketing

Coaching & Mentoring

I support professionals and leaders to grow, reflect, and lead with confidence.

  • Coaching for public health professionals and leaders
  • Mentoring for trainee and early-career health psychologists
  • Career development and leadership support
  • Reflective practice and professional growth

Contact me to explore how I can help you....

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